Rihanna’s Savage X Fenty brand now valued at $1 Billion
Rihanna’s lingerie brand Savage X Fenty is now worth $1billion (£719m), it has been reported.
The pop star launched the line in 2018. It is one of several businesses started by the singer, including her Fenty clothing line, makeup range Fenty Beauty and skincare line Fenty Skin.
A round of Series B funding was recently completed for Savage X Fenty, raising $115million (£82.7m). The money will support the company’s growth and further expansion into retail.
One of the investors to put money into the brand during the funding round was L Catterton, a private equity firm that fashion house LVMH has a stake in.
In a joint statement given to WWD, LVMH and Rihanna said: “Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”
Reported By: Jessica Rowe
