Behind Emika Love’s Bad Day Not Life
Emika Love, the rising artiste, is back with her latest single “Bad Day Not Life”, produced by Max Bitov (trapninjaboy).
The track is a soulful, feel-good and groovy mix of pop, afro, R&B, indie and Latin vibes, with Emika’s message of perseverance and hope coming through loud and clear. This single is part of a larger campaign that has been conceptualized and created by Emika, which involves the visuals of the music video and the costumes, makeup and props that feature in it.
Emika believes in the power of music to inspire and lift people out of their “bad days”, and as a young artist she is determined to use her platform to spread positivity and hope.
With her creativity and drive, Emika has been able to create a successful career for herself with the release of four singles and five performances to date. Her creative process involves coming up with the visuals first, then the outfits, the words, and the melody.
She finds inspiration in the unlikeliest of places, and uses the power of her voice to share her experiences and those of others. Be sure to check out the single “Bad Day Not Life” by Emika Love and experience her uplifting message of hope and resilience.
